Coachella Wants Fans All Year Round. Is Fortnite the Answer? As companies look — with varying success — for answers for their own metaverses, the festival wants to make a world inside the popular video game. Story:
A partnership with a brand whose main demographic is children isn’t the most obvious choice for a music festival whose crowd skews toward young adults. But Schoonover sees breaking ground in the game as a similar step to expanding the livestream on YouTube, which he attributes as a significant contributor to making Coachella a more global event and booking more international artists.
“Coachella has become more of a worldwide phenomenon than it ever was before because people have this amazing window to it through that live stream,” Schoonover says. “The demographic of Coachella fans online has changed past what the demographic of Coachella attendees are. Fortnite becomes an extension of that in a different way, where it’s bringing that experience to people younger in their lifetimes.”t, Ariana Grande, and J Balvin, among others.
Last year, Coachella showed off augmented reality visuals during Flume’s set for its livestream on YouTube. It’s expected that AR will return on the livestream again this year.
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