Neon Carnival is back, while Jeremy Scott is sitting this one out.
hosting gifting suites, exclusive collections and activations to seed product for the social media set.“This year we’re going back to Coachella with a bang,” said Amy Simon, global head of PR and talent at PrettyLittleThing, the U.K.-based fast-fashion retailer.
“Kylie wore a gold and silver dress, and we saw an uplift around 250 percent in sales on that specific item,” said Simon, noting the value of brand awareness. “Coachella sets the tone in terms of festival trends for the rest of the year.” Those looking to keep the party going will have the option of H.wood Group’s party, if they can get in , Spotify’s bash with headliner Swedish House Mafia and Tao Group’s “Desert Nights” — all expected to go on until at least 4 a.m.
On Saturday, H&M starts the day with a poolside event in Indian Wells, Calif.; Rolling Stone is throwing its annual daytime party; Rachel Zoe returns with “Zoeasis,” and Interscope Records will host a party for the sixth year. New to the fashion action this year is Hugo Boss, taking over Limón hotel in Palm Springs as part of Hugo House and partnering with Soho House at Soho Desert House, a pop-up with concerts and special events taking place a few miles from the main festival site
“We’re able to take physical events and create social media shock waves,” she said, explaining that the brand has seen a 20 times return on investment in terms of earned media value. “For this particular event, we set the benchmark at a five time return on media values. But I’m quite sure we’re going to exceed that…”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
IDK What's More Blinding: Avril Lavigne's Engagement Ring or Her Neon-Orange ManicureCongrats are in order! Her matching manicure and highlights are finally getting the attention they deserve. 💍
Read more »
Kanye West, Chaney Jones take ‘baecation’ to luxe resort Amangiri in UtahThe Yeezy fashion designer and his girlfriend made their way to the exclusive resort for a getaway vacation after he dropped out of headlining Coachella.
Read more »
The Coachella 2022 Fashion Trends You Need to KnowCoachella 2022 is here after a 24-month hiatus — Here are the fashion trends that will take over the once boho-centric festival.
Read more »
Coachella 2022: Fans talk about return to festival in post-COVID-19 environmentFor many headed to the Coachella Valley Music and Arts Festival, there’s no place like home in the desert.
Read more »
Travis Scott billboards near Coachella site hint at rapper's return with new albumIn the opposite direction of the Coachella music festival, billboards promoting Travis Scott's “Utopia” album have been spotted on the I-10 freeway.
Read more »
Paris Hilton and Christina Aguilera party and insist it's 'always a good time'Paris Hilton and Christina Aguilera looked stunning as they partied into the night after attending the Daily Front Row Fashion Awards where Paris won the Fashion Entrepreneur prize
Read more »