The award highlights Coach's sustainability, waste reduction and circular fashion initiative, Coachtopia.
he global lifestyle brand led by creative director Stuart Vevers, will be the recipient of the third annual Innovation Award presented by
The Amazon Fashion Innovation Award recognizes a fashion visionary leading with technology and innovation in branding, marketing, customer engagement or product development, and shaping how consumers shop for fashion today.a collaborative lab for innovation aimed at accelerating the fashion industry’s transition toward a circular economy.
Launched in April, 2023, Coachtopia is a Coach sub-brand focused on circular craft and collaborative creativity. Coachtopia reimagines the product lifecycle from beginning to end, reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled multiple times.that went behind the scenes to shine a light on rarely documented aspects of the global fashion industry last January.
“When we started to imagine Coachtopia, we saw it as a lab for experimentation, a dedicated space inside of Coach to design the world of tomorrow,” Vevers said. “We know the fashion industry has to move toward circularity and that process isn’t going to be easy or neat. I believe that through creation, craft and working as a community, design can make a difference.
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