Count Coach as the latest fashion brand to jump into the NFT arena.
NFTs, or non-fungible tokens, involve a piece of data that is not fungible, or replaceable, that can act as a digital certificate of authenticity and proof of ownership for a particular asset. Fashion brands that have embraced this new arena of NFTs include Givenchy, Original Penguin, Rebecca Minkoff, Dolce & Gabbana and Jimmy Choo.
“We are thrilled to launch our first collection of NFTs as part of our holiday message of sharing love and joy with family and friends — and as the finale to our 80th anniversary year.
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