For its return to physical showcases, Coach leaned heavily into nostalgia and played with strong ski references for its first stand-alone winter line.
SHANGHAI — For its return to physical showcases, Coach leaned heavily into nostalgia, an idea it introduced last season, but played with strong ski references for its first stand-alone winter line.
“I’ve watched and rewatched a lot of old TV and films [during the pandemic],” creative director Stuart Vevers reflected. “I’ve gravitated toward things that give a sense of comfort and that’s what nostalgia does.” The show, which was later streamed on Coach’s channels, drew about 340 guests, including brand ambassador and actress Yang Zi; singers Jam Hsiao and Kelly Yu, and actors Ding Nan and Wallace Chung.The 45-look women’s and men’s collection featured retro striped jackets, pastel-colored snow boots, and dresses in velvet or metallic lamé that were a hopeful throw to dressing for the future, Vevers noted.
It has been over two years since Coach last staged an event in China but the house plans to return much more frequently from now on. In the most recent quarter, parent Tapestry Inc.’s Mainland China revenue soared 175 percent compared to a year ago and was 40 percent above 2019. In addition to Coach, Tapestry owns Kate Spade and Stuart Weitzman.
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