The American heritage brand staged a proper fashion show for its Winter 2021 collection debut in China:
"The experience I envisioned for our return to the runway combines all that we loved about live shows in the past with all that we've learned in the past year," Vevers said. "It brings together our Coach Family around the world and reflects our commitment to imagining differently and constantly evolving."
The theme for Winter 2021, Vevers noted, is "a sense of adventure and our hopes for tomorrow." Coach is going big on the ski theme, as seen through the graphics on updated Fair Isle-style knits, retro snow pants, colorful puffer jackets, leather patches on handbags and other winter accessories.
that, moving forward, Coach plans on staging a runway show in China annually, as the market is a big focus for the company. "We are already working on the concept for next year," he said.
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