COACH has revealed its 2024 Ramadan bespoke experience celebrating Ramadan for the second time in Malaysia with immersive installations, interactive e...
has revealed its 2024 Ramadan bespoke experience celebrating Ramadan for the second time in Malaysia with immersive installations, interactive experiences and iconic product offerings at Pavilion Kuala Lumpur, Malaysia’s premier shopping destination.Combining local tradition and optimistic New York spirit in a one-of-a-kind experience, Coach brings its timeless icon to life in the form of a massive, larger than life Quilted Tabby bag dotted across the shopping mall’s entrance.
The installation also features a cart offering complimentary pre-packed dates for visitors to break fast during Ramadan .Tapping into Coach’s Spring 2024 collection is a story about finding the courage to discover what it means to be real in your own way. The installation captures the newest exploration of “The Courage to Be Real”, Coach’s purpose grounded in inspiring people to express the many sides of who they are.
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