.Coach is showcasing its focus on sustainability in a new pop-up concept at Isetan Stage in Tokyo.
Called “Crafted to Last,” the shop is created from environmentally preferred materials and is inspired by the company’s belief that “better-made things will help create a better-made future.”
The shop, which will remain open through April 26 on the first floor of the Isetan Shinjuku Main Building, is modeled after classic New York City flower shops and features bricks and tiles partially created from recycled materials. Customers who spend more than 60,000 yen in the shop will receive a bouquet of locally sourced flowers as a gift with purchase.
The pop-up also features canvas totes that contain materials made from recycled plastic bottles and upwoven bags crafted of upcycled salvaged leather scraps. It offers bags and small leather goods with’s diary embroidery that are handstitched with colorful words and limited-edition motifs using recycled thread. The motifs include the Japanese-inspired Maneki Neko and Mt. Fuji. Customers who purchase at the pop-up will have the opportunity to customize their bags with embroidery.
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