CNN CEO Chris Licht marks one year on the job with a network rebrand, upcoming ad campaign, and a Trump town hall
CNN is planning to unveil a new look to advertisers this month as part of a brand refresh.
The network is hoping its May 10 Trump town hall, to be anchored by Kaitlan Collins, delivers ratings. One year into his new role,is quietly working on a major brand refresh of the Warner Bros. Discovery-owned global news network. The effort will see a rethink of everything from changing the typeface of the lower-third captions on the TV screen and a new in-studio look to a revamp of CNN's website and overall digital presence.
CNN is planning a new ad campaign, according to this person and a separate person familiar with conversations, once the changes are finalized and approved by Warners CEO David Zaslav. CNN's last major ad spend came ahead of the launch of streaming serviceThe extensive rebranding effort comes as part of a broader strategic pivot for the network previously known for letting its anchors sound off about politics under former CNN President Jeff Zucker.
is focused on offering viewers a more centrist perspective over the long term as the network heads into the 2024 election cycle — and avoiding getting pulled into the outrage machine. In his first year, Licht has revamped
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