CNN host Don Lemon dismissed the controversy over Bud Light using transgender influencer Dylan Mulvaney to promote its beer, calling criticism 'ridiculous.'
On Friday’s "CNN This Morning," co-host Don Lemon dismissed the brewing controversy around Bud Light using transgender influencer Dylan Mulvaney to promote its beer.using transgender influencer Dylan Mulvaney to promote its beer as"crazy" and"ridiculous."
However, he noted,"Despite all of this, an expert tells CNN that once the social media backlash blows over, the long-term benefits of the company taking a cultural stand like this may be more impactful." Turning to CNN business and politics correspondent Vanessa Yurkevich, Lemon remarked,"Look, I think it’s crazy, but I want you to walk this – walk us through this." The reporter then cited some of the"backlash," specifically highlighting"shooting tons of Bud Light cases" with a rifle and posting the video to social media.
Yurkevich then cited marketing expert Tim Leake, who told CNN,"There have been many cases of brands growing their business as a result of taking a strong stand that resulted in some criticism, but even stronger engagement with a key audience." A picture of the commemorative Bud Light can featuring TikTok influencer Dylan Mulvaney.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Who is trans advocate Dylan Mulvaney?Dylan Mulvaney became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. Here's a look at how her brand partnerships have triggered a new wave of anti-trans attacks.
Read more »
Who is trans advocate Dylan Mulvaney?Dylan Mulvaney became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. Here's a look at how her brand partnerships have triggered a new wave of anti-trans attacks.
Read more »
Dylan Mulvaney responds to anti-trans backlash over Bud Light and Nike dealsTikTok influencer Dylan Mulvaney is responding to anti-transgender backlash over her deals with Bud Light and Nike. 'It’s so sad because everything I try to put out is positive. It’s trying to connect with others that maybe don’t understand me.'
Read more »
Caitlyn Jenner addresses hard seltzer ties amid Dylan Mulvaney controversyThe transgender media personality defended her work with Happy Dad after Kid Rock promoted the beverage on his social media.
Read more »
Dylan Mulvaney Calls Out ‘Bullying’ Online Following Bud Light Backlash: ‘I’m an Easy Target’The star was a guest on Onward With Rosie O’Donnell, where the two also talked about the ongoing attacks against the trans community in state legislatures.
Read more »