The move comes more than a year after Warner Bros. Discovery shut down the weeks old streaming platform CNN .
Still, the move toward streaming was inevitable, even with the shift away from a standalone app like CNN+.
During an earnings call earlier this month, Warner Bros. Discovery CEO David Zaslav called news and sports"differentiators" that can make platforms, including streaming,"really alive." "I've talked about news and sports as artillery and a real opportunity for us. So, we'll be coming to you guys soon. We've been working this summer very hard," Zaslav said at the time.
As for including sports on Max, Warner Bros. Discovery is targeting the start of MLB playoffs this fall to introduce sports on the streaming app, CNBC previouslyIt's been a delicate dance for streamers to add live feeds or simulcasts of pay-TV networks like CNN to their services, however, and requires negotiations with pay-TV distributors.
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