CNN announced that it acquired Canopy, a 15-person startup that developed a personalized, privacy-focused content-recommendation engine. The WarnerMedia-owned news outlet said it will use Canopy…
, a 15-person startup that developed a personalized, privacy-focused content-recommendation engine. The WarnerMedia-owned news outlet said it will use Canopy’s technology to accelerate development of a new project to connect users “to trusted sources, storytellers and creators.”
CNN said all of Canopy’s 15 employees will join the news organization, led by founder and CEO Brian Whitman, who previously served as Spotify’s principal scientist. The Canopy team hails from companies including Instagram, Google, Twitter and Flipboard. “This acquisition enables us to light up in a single transaction a proven, best-in-class team whose deep knowledge and skill sets would’ve taken many months or even years to assemble,” CNN EVP and chief digital officer Andrew Morse said in announcing the deal. “Canopy’s culture of fast-cycle, iterative software and product development will enable us to more rapidly realize our ambitions and deliver against our goals.
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