Why the Comcast distribution renewal is a win for WBD, 'Inside the NBA' production, and how Netflix built its star-studded studio for Christmas Day NFL games.
A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. A news and notes version of The Kickoff this week. Let's start with Comcast 's distribution renewal with Warner Bros. Discovery , announced on Monday. The big news from the deal is that Warner Bros.
But, after doing a bit of digging, I've come to believe it's a little more of a win for Warner Bros. Discovery than I initially expected. The deal for TNT goes well into 2027, according to multiple sources — closer to three years than two.
But by that time, Warner Bros. Discovery is likely to look a lot different, either from divesting cable networks or merging with another media company. I don't really have a definitive answer, but I did pick up some interesting tidbits. Barring a change, "Inside the NBA" will only go on the road twice next season – once for the opening week of the season and then again for the finals. As a TNT property, the show has gone on the road four or five times a season in the past. That will cut down the production budget significantly.
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