CNBC provides live updates, highlights, and analysis of Super Bowl 59, including the Chiefs vs. Eagles matchup, the Manning brothers' field goal competition, and Spanish-language broadcasts on Fox Deportes and Telemundo.
CNBC is providing live coverage of all the commercials and major news events from Super Bowl 59 in New Orleans. The game kicks off on Sunday, with the reigning champion Kansas City Chiefs facing off against the Philadelphia Eagles . The Super Bowl continues to attract massive audiences for media companies, with last year's game on CBS and Paramount+ drawing a record-breaking 123 million viewers.
Fox sold out its ad inventory for this year's broadcast, with some spots fetching a hefty $8 million each. During the pregame show, Peyton and Eli Manning will engage in a friendly field goal competition, offering fans another chance to bet on the outcome. The competition, which has become an annual tradition, allows fans to vote for which brother they predict will be victorious, with a $10 million prize pool divided equally between the winner and the other Manning.For viewers who prefer to watch the game in Spanish, Fox Deportes and Telemundo will offer separate broadcasts. Fox Deportes has aired Spanish-language Super Bowls since 2015, while Telemundo joined in 2022 and has seen a surge in viewers for its NFL broadcasts. The NFL's commitment to expanding its audience is evident in its efforts to cater to Hispanic viewers, a key demographic in the U.S. Fox will also offer Super Bowl 59 on its free, ad-supported streaming service, Tubi, opening up access to a wider audience, including those without cable subscriptions. Tubi's focus on millennials, Gen Z, and women could potentially attract new NFL fans and provide advertisers with valuable exposure to these demographic groups
Super Bowl 59 Kansas City Chiefs Philadelphia Eagles Manning Brothers NFL Fox Tubi Spanish-Language Broadcast
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