Whether TikTok or on the runway, clowns are everywhere this season – apart from the circus.
has accrued a vast cohort of enthusiasts and fashion content creators, each putting their spin on the larger-than-life aesthetic. Defined by bold primary colors, garishly mixed patterns and prints, and emphasized textures, it’s hardly a look for the timid – and yet, its hallmarks are increasingly making themselves felt beyond the genre’s URL home, spilling over onto high-end ready-to-wear runways.
Granted, it should be noted that most people who dress in clowncore typically don’t see themselves as donning costumes, but rather as dressing in a way that allows them to fully step into and inhabit their identities.
That clowncore is theatrical in nature is a given, but it’s exactly these escapist qualities that are driving its current swell in popularity. It speaks to a general desire for escape,, a fashion content creator, says — “a desire to be silly and opulent and witty as things grow dark around us.
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