Cloverfield 2’s alternate reality game seems to have begun with the Slusho website now active again, which was a key part of the original’s marketing.
The Cloverfield 2 alternate reality game has seemingly started with the relaunch of the franchise’s Slusho website. Announced in 2018 by J.J. Abrams and officially confirmed in January 2021, the fourth Cloverfield film will be a direct sequel to the original found-footage giant monster movie. There are very few details known about the movie, but it’s been confirmed Cloverfield 2 will not be filmed in a found-footage style, one of the biggest complaints people had with the 2008 movie.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT In typical Cloverfield fashion, very little is known about the sequel besides the very basic information above, but the sequel’s ARG seems to have begun now that the Slusho website is working again. Until recently, slusho.com would give fans an HTTP 301 response and redirect them to an inactive web page. But now, the website is back up, allowing fans to mix six different flavors together to make their own unique Slusho.
With Cloverfield 2 said to be a direct sequel to the original, it makes sense that the film’s ARG would begin on the Slusho website. Back in 2008, the website included an "About" section, merch shop, downloadable music/ringtones, and the interactive Slusho game mentioned above. It’s possible the website could be updated at some point to include more clues for the sequel and start teasing what happened after the events of Cloverfield.
With the Slusho website being down for years, it seems unlikely that the domain owners randomly decided to reactivate it. Barton revealed in October 2022 that he was hopefully on his final draft of Cloverfield 2’s script, and if that happened to be the case, the sequel could have already been filming for months. If Cloverfield 2 is indeed set to be released soon, it’s possible the Slusho website is only the beginning of another massive ARG for the franchise.
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