“Emilia is optimistic, happy in her skin and embodies a modern, multi-faceted woman who is constantly evolving along with her skincare needs.”
Beauty giant Clinique has this morning unveiled its first ever global brand ambassador for skincare and makeup – and it’s none other than Emilia Clarke.
Beginning today, Clarke will appear in a series of campaigns for the brand, starting with its iD collection. The iD collection was recently expanded to include the Dramatically Different Moisturizing BB-Gel and Dramatically Different Moisturizing Tone-Up Gel. As a result, the collection “now delivers 25 unique combinations allowing consumers to create their own custom-blend moisturizer to hydrate and treat their unique skin concerns,” according to a statement from the brand.
Jane Lauder, the global brand president for Clinique, described Clarke as “optimistic, happy in her skin and [someone who] embodies a modern, multi-faceted woman who is constantly evolving along with her skincare needs.” She also added that the actress’ genuine interest in the brand, and the fact that she has previously used the products, was “important” to the company. “Emilia will lend her impactful voice to help inspire consumers to embrace their own unique skincare journey,” she said.
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