While the restaurant promises patrons a guilt-free dining experience, the brand’s messaging plays into the harmful diet culture phenomenon
Clenergy is situated down the road from the natural hair salon where I get my treatments done. Shortly before it was set to open, I saw a contractor putting up a sign that read “anti-ageing eatery”. I made a “here we go with the gimmicks” face, got into my Uber and forgot about it— until curiosity got the better of me.
Clenergy is his first attempt at being a restaurateur. Before this he spent 25 years in advertising working at Ogilvy & Mather before taking up the position of managing director for advertising agency Net#work BBDO. The eatary’s final menu is made up of dishes that most people are familiar with. “People have a perception that healthy eating means eating bland and alternative food,” says Miya while placing a piece of steak on his plate. “We’re about making healthy eating a mainstream habit by offering our customers the foods they already know and love.”
Clenergy ticks all the dining boxes because there’s very little that you can’t get. There are indoor and al fresco dining options, a coffee bar, a dessert corner, as well as a Dischem-like shelf of health.
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