STOCKED FRIDGE: Not even free Bud Lights are enough to tempt consumers right now. OutKick founder ClayTravis shares the findings from his viral experiment:
BUD LIGHT STILL FACING OUTRAGE AFTER ONE OF ‘MOST POLARIZING’ SOCIAL MEDIA GAFFES EVER, INDUSTRY GURU SAYSThe cooler had a bunch of different types of beer. And so when the event started, there were bands playing. It was a lot of fun. I opened the cooler and I reached in and I said, Oh, this is interesting. You had MichUltra – and I understand MichUltra is also anand then you had Yuengling and you actually had a couple of other ranch waters and other things in there and a lot of Bud Lights.
They didn't restock the cooler. It was just right there, pop the top, grab whatever beer you want, and by late in the evening, all that was left was Bud Light. And since I posted these videos, by the way, guys, I've had so many people reach out to me, particularly all over the South, and say, this is happening at my golf course or this is happening at my minor league baseball stadium, or all these different places where people walk up and make a choice about what kind of beer they want.
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