ClassPass will now enable fitness and wellness partners to offer live-streamed classes and its Partner Relief Fund allows users to donate to their favorite studios on the platform:
Ninety percent of our 30,000 partner studios have indefinitely closed their doors in the past two weeks, and many have already started to lay off their teams. It’s imperative that we act now to save these businesses that play such an important role in keeping our communities healthy,” added Fritz Lanman, ClassPass CEO.
ClassPass will use its technology and database of over one million subscribers to bring much-needed revenue to studios and their employees. These new live workouts will help members interact in real-time with their favorite instructors, offering connection, stress relief and physical activities from the safety of their homes. “It’s never been more important for people to stay active and healthy. We’re excited to work with master instructors from studio partners around the world in creating high-quality content that helps consumers build healthy self-care into their new study-at-home and work-at-home routines,” added Kadakia.Reservations are open for upcoming livestream classes hosted by more than 500 fitness studios, including Fhitting Room, Mang’oh, Conbody, Training Lab, and Switch Playground. ClassPass plans to add thousands of classes in the coming weeks. In addition, ClassPass has made its existing library of over 2,000 pre-recorded video and audio workouts completely free of charge and has surfaced these digital workouts on the homepages of the app and website. For studios interested in classes for the first time, ClassPass will offer training and resources to educate fitness professionals on best practices and help them get started through the ClassPass platform. They will also aid studio owners in understanding available financial resources and will help fitness businesses apply for short-term loans and government assistance.ClassPass has also joined forces with the CEOs of several top fitness businesses to call for immediate government intervention to help fitness and wellness businesses survive shutdowns. They have just shared that gathered thousands of signatures within an hour of going live. The petition calls for help in the following areas: rent, loan, tax and interest relief, financial assistance to support the workforce, and leveling up incentives for employers to invest in employee wellness. It has already been signed by CEOs from leading fitness companies, including Joey Gonzalez , Andy Stenzler , Travis Frenzel , Chuck Runyon , Patrick Walsh and Colin Grant . “Working together with our valued partners, members and hopefully local and national governments, we can help these incredible fitness entrepreneurs weather this extremely challenging time,” concluded Kadakia. “The next few weeks are crucial for the health and wellness industry to survive,” added Lanman. “ClassPass has rallied to help our community of studios and fitness enthusiasts get through the coming weeks. We need our governments to intervene and help studios get through the coming years. Now is the time to come together as an industry.”
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