Launched in early 2021, Sombrero Salsa is now available in 110 locations throughout Alabama and into Georgia and north Florida.
In 2017, after more than a half-century in Huntsville, El Palacio permanently closed here, with then-owner Doug Davis, Nonie McClure’s son, citing health issues and increased competition. The big yellow sign was removed.
It took them seven years to go from idea to execution though. “The biggest challenge of it,” Smith says, “was to get it to taste the same in the jar as it does in the restaurant. That was a huge hurdle, because it has to go through food safety standards with being cooked and brought up to temperature. That’s one thing that doesn’t happen in the restaurant, where we can refrigerate [fresh salsa].”
Smith and Brown have been going to the Ozark El Palacio’s since they were little kids. Growing up, they were particularly fond of the chicken nachos and steak fingers, the latter a Tex-Mex version of Southern staple chicken-fried steak, Smith says. Before they teamed up to buy the Ozark El Palacio’s, Smith worked in structural steel drafting and Brown in rental property. They’d been friends since high school. Now in their 40s, they’ve both been self-employed for 25 years.
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