French brand wants to create "natural" demand for its EVs rather than forcing buyers into them
Citroën has no plans to restrict sales of combustion cars in order to increase its electric car mix, and will instead aim to create "natural" demand for its EVs. Speaking to Autocar at the Paris motor show, the French brand's CEO Thierry Koskas said it would be a "shame" to stop or delay sales of petrol cars in order to comply with EU fleet emission rules and the UK's zero-emission vehicle mandate.
So I need to generate a natural demand for electric vehicles." Electric vehicle uptake is stifled, Koskas says, because of customer concerns around price, range and charging infrastructure. The brand is tackling price concerns with the introduction of the new e-C3, which is shortly to receive a new 124-mile variant for less than €20,000 , and Koskas said the ranges of its larger electric cars are competitive in their segments.
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