Citroen Unveils New Logo Inspired From Its Past, Teases New Concept | Carscoops carscoops
Citroen revealed its new brand identity and logo which is a reinterpretation of the 1919 original. The oval with the double chevron emblem will debut in a new concept before the end of the month, before finding its way into future production models starting from mid-2023.
Interestingly, this is not the first time we see it, as it debuted in the side graphics of theThis is the tenth logo revision in Citroen’s 103-year history, and the third in the last 13 years. While retaining the signature double chevron, the oval outer shape is a departure from the previous interpretations, harking back to the original. This design was chosen by founder in 1919, inspired by his metalworking company that produced chevron-shaped “herringbone” gear systems. The new logo is combined with a fresh and simplified color palette plus a modern font for the Citroen lettering.In one of the different variations, the logo is painted in “Monte Carlo Blue”, which will also make a comeback as an exterior shade for future Citroen models. However, Citroen also uses the more flashy “Infra-Red” for physical, print, and digital applications, replacing theThe automaker was coy on details about the upcoming concept car that will wear the new emblem. The French company described it as a “significant conceptual” and also published a trio of teaser photos. One of them is focused on the grille featuring “Nothing Moves Us Like Citroen” lettering which is Citroen’s new brand signature. Another is showing the emblem at the back, while the third one reveals a portion of the concept’s upper body with boxy shapes and transparent elements.
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