Citing ‘lower cost of living,’ California’s Landsea Homes to move headquarters to Dallas

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Citing ‘lower cost of living,’ California’s Landsea Homes to move headquarters to Dallas
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California-based builder Landsea Homes to move headquarters to Dallas

“It was really important for us to grow in markets that we thought were high-growth markets, that included Texas and Florida,” Ho said.

The company pivoted toward more affordable and attainable homes in 2018 after primarily building luxury homes in coastal markets such as in California and New York, Ho said. The change was driven by its target demographic of millennials having less money to put toward down payments. “Now you think about what is going on in the housing market with mortgage rates, and how high those have risen, it’s more important now than ever that we’re building affordable and attainable products for our customers,” Ho said.

“Even though they don’t have a current construction footprint in this market, I think long-term, they see the viability of the Texas markets and want to be there,” Wilson said. “It was a proactive move on their part.”From 2015 to 2022, 271 companies moved their headquarters to Texas, bringing more than 6,420 new jobs to the state, according to a report from Texas Economic Development & Tourism, which is within the office of Gov. Greg Abbott.

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