The company has reportedly been the subject of takeover interest recently, partly due to its cheap valuation.
Citi has identified S4 Capital , a U.K.-headquartered digital advertising and marketing services company, as a high-risk but potentially attractive investment opportunity. Despite the company's recent struggles and a challenging short-term outlook, the Wall Street bank believes that S4 Capital's stock could see a significant upside of 280%, with a price target of 230 pence. U.K. shares are generally priced in pence, with 100 pence equal to one British pound .
line The company has said it also expects continued pressure on the top line and a broadly similar outcome for the bottom line in 2024. Despite the cautious outlook, Citi analysts see potential for the business to rebound in the medium term. The investment bank's analysts highlighted that while the short-term outlook remains cloudy, "there is potentially still a lot to stay excited about medium term.
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