Cisco Needs To Persuade Splunk Customers That Cisco Is Good For Them

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Cisco Needs To Persuade Splunk Customers That Cisco Is Good For Them
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Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

That said, there are exceptions to this, such as how in recent years Cisco has maintained the Duo, Meraki, and ThousandEyes acquisitions as standalones. To keep Splunk’s massive, loyal user base, Cisco needs to follow a similar model and let Splunk deliver what Splunk does best: a flexible, powerful SIEM offering .

This uncertainty will cause Splunk customers to explore alternatives, and we expect to see experimental deployments of other smaller security analytics players as backup. This will also be a boon for Microsoft Sentinel. Microsoft is the biggest SIEM competitor to Splunk right now. Splunk customers will flock to or expand their Sentinel deployments as they hedge their bets between where Cisco takes Splunk and where Microsoft takes Sentinel.

Its loyal customer base openly praises its access to Splunk product teams, describing them as “always willing to listen to their suggestions.” Will this access to product leaders continue under the Cisco banner or will it get cutoff and initiate a Splunk customer revolt? FSO will be bolstered by Splunk’s vast and highly-regarded observability features which are sure to fill many of the likely roadmap objectives Cisco had for FSO. Additionally, Splunk’s strong cloud-based revenue stream adds to Cisco’s top line and helps its transition from hardware producer to operational software provider. With the acquisition, Cisco is also positioned to deliver offerings that support the convergence of operational observability with security which is already underway.

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