Cinétévé Experience used this year’s NewImages Festival to launch a prototype of its unconventional AI project
Cinétévé Experience, the interactive branch of production outfit Cinétévé, used this year’sCreated by Léa Ducré, the immersive installation will put participants in an enclosed space and ask them to engage in conversation with an inquisitive and incisive AI interlocutor with only one subject on its mind: Love.
“The idea was to incorporate AI technology to create a kind of narrative experience,” says David Bigiaoui, head of Cinétévé Experience. “These technologies are used on a daily basis in real estate and banking, so why not employ them toward the creative fields?” Their work not yet done, which is why they presented the project as “Liza” – as in, one step from the finished form – and asked attendees to help see the project through. “She’s here to gain a sentimental education, so give her what she asks, and let’s see where it goes,” says Bigiaoui.
The project benefited from development assistance from France’s CNC, Lagardere Foundation and from the City of Paris, and while the veteran producer credits his country’s “favorable ecosystem” for giving such a project room to grow, he’s still unsure what might follow.
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