Cinemark, the No. 3 U.S. exhibitor, has announced an updated timeline for reopening, slating July 24 as the new restart with library fare and July 31 as the first date for new releases. Just a few …
Studios have been playing leapfrog with each other, shuffling and reshuffling release dates as they endure a movie summer unlike any other in history. Daily COVID-19 information is prompting governments in many states to roll back the aggressive reopening plans that saw many businesses open their doors in May. That led to guarded optimism about summer returning to some semblance of normal by the July Fourth weekend.
“Cinemark is pleased with the moviegoer response and key learnings from our initial five-theater test-and-learn phase in the Dallas area, and we look forward to welcoming movie fans back into our auditoriums across the country to enjoy this year’s newest films,” Cinemark CEO Mark Zoradi said. “Our multi-phased reopening plan was thoughtfully designed with multiple contingencies in place that enable us to efficiently adapt to today’s ever-changing environment.
The company said the health and safety of “guests, employees and communities is a top priority.” It will implement what it calls The Cinemark Standard upon reopening, indicating a higher level of cleanliness, sanitizing and safety measures. Each location will also have a designated Chief Clean and Safety Monitor on duty.
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