The Cinemark Movie Club has surpassed 1 million active members with more than 3,000 members per theater across its U.S. circuit. The nation’s third largest cinema chain, based in Plano, Texas, said…
Movie Club has surpassed 1 million active members with more than 3,000 members per theater across its U.S. circuit.
Theater loyalty programs from big chains to independent cinemas have become a crucial part of the theatrical ecosystem since Covid for marketing new releases to members, especially as some demos become harder to reach. The club offers special pricing on companion tickets, the ability to roll over monthly movie credits without expiration, a 20% discount on concessions and other perks. Members of the $9.99 a month program visit Cinemark theatres three times more often than the chain’s average, moviegoer, Cinemark said, with more frequent concession purchases.
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