Cinemark CEO Mark Zoradi weighed in this morning on all the noise that Universal and AMC stirred up last week with their plan to crunch the theatrical window to 17 days. “Consistent with our …
CEO Mooky Greidinger, who oversees the world’s second largest chain including U.S. Regal, exclusively told Deadline last Wednesday that “We do not see any business sense in this model” when it came to the Uni-AMC deal.
Zoradi took the high road today in not rattling a saber at Universal and AMC, rather telling analysts he wasn’t going to comment on hypothetical situations, and will keep theatrical window discussions behind closed doors with studio partners, not out in the open on a public earnings call. Some of our studio sources believe that Zoradi would never go along with a deal that is similar to what Universal and AMC made; however, when we spoke with him in mid-June, he seemed to be more pragmatic about the changing winds. In fact to him it’s nothing new. When Zoradi was at Disney, sequels to big animated films likeHigh School Musical,
saw its threequel released in theaters. So, there was always this flexibility and experimentation when it came to content distribution. “Will there be examples and changes and unique one-off? Yes, on smaller movies that have a short theatrical run. Can some of those have a shorter window than have traditionally been? Yes, we can talk to studios about that.
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