The National Association of Theatre Owners said tonight that it has canceled CinemaCon 2020, which had been set for March 30-April 2 in Las Vegas. The news comes two weeks after NATO said it was ho…
The news comes as a great relief to the distribution and exhibition community who feared about the prospects of heading to Caesar’s Palace, and the potential germs that come with a Las Vegas casino. The upside we’ve heard is that NATO is actually insured for the cancellation of the event.
It took NATO some time to cancel, and that’s largely because no major studio wanted to be the first to pull out. The last message that distribution and exhibition wanted to send to the world is: If it’s unsafe for us to congregate in a large theater, why should America? But that’s really not the point. It’s not about sitting in a 200-seat movie theater, it’s about attending a smoke-filled conference of 4K attendees at Caesar’s Palace.
We began hearing chatter that it was difficult for the studios to book talent for their presentations, and that such sessions would be limited to a screening and a string of trailers. Then word came in today that many smaller and mid-sized exhibitors, and distributors were already cancelling plans to attend.It is with great regret we are announcing the cancellation of CinemaCon 2020.
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