5QuestionsWith: CindyCrawford's protection-focused beauty brand Meaningful Beauty's philosophy on anti-aging is 'age maintenance:” protecting skin while restoring it. She spoke to the Cut about the brand's expansion into hair care and her secret hacks
. The model and beauty entrepreneur, who started Meaningful Beauty with Dr. Jean-Louis Sebagh in 2004, has recently expanded the brand into hair care — anti-aging, to be more specific. After realizing her hair has changed with age, Crawford turned to the ingredient-focused brand to restore the luster in her hair. Instead of just products for masking grays, the line focused onThe brand is less about fighting aging and more about “age maintenance,” as Dr. Sebagh has dubbed it.
I’m my own guinea pig. As women, we’re prepared to get little wrinkles and grays. But I don’t think we’re prepared for the other changes that happen to our hair. That was a shocker for me. When I finally felt like I had a handle on my hair, like I could give myself a decent blowout, all of a sudden, my hair changed. A lot of it was after having kids, from coloring my hair and getting older. My hair was thinner, it was breaking more, more brittle.
There’s been a huge resurgence of ’90s beauty, from blowouts to supermodel makeup. What do you think about this? Well, I didn’t define it. I remember when I first heard that phrase and I thought it was so silly: Do we wear capes and change in phone booths? No one in the industry would have used that phrase back then. What I would say now, since it’s become such an accepted term, is that it means that you have that name recognition as well. It was unique in the ’80s and ’90s. We didn’t have social media, we were just two-dimensional images on the covers of magazines.
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