Public Enemy's frontman and one of the most prominent voices in hip-hop's history is working to unionize musicians and protect the genre from AI. 'Every other industry has a union to protect and advocate for its workers,' he said — next may be hip-hop.
"Every other industry has a union to protect and advocate for its workers," Chuck D said. "That’s what the Hop Hop Alliance is."When hip-hop emanated from the Bronx 50 years ago, initiating a genre of music that would influence Black culture in myriad ways, Chuck D was 13 and not at all interested in becoming one of the rap game’s most important voices.
NBC News: What do you remember about 50 years ago, when hip-hop went from this New York- based phenomenon of the streets to records in mainstream America?I heard rumors all throughout 1979 that there was going to be a rap record. And I was like, “How in the hell? No way.’ It was inconceivable that it would be such a thing because, to me, rap was something that took place over a two- or three-hour period.
We were at a certain age, but we weren’t trying to appeal to kids. We were doing what grown folks do. We weren’t going to bow and appeal to the kid dollar in order for us to make a living. When we made our music we felt like that was the way it should be. I learned from my dad: You say your thing and you stand by it. And that resonated despite the marketing teams wanting to cower to the kid dollar.
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