Retailers are feeling the pressure to bring out holiday merchandise even earlier than before. The presidential election and shorter holiday shopping period is driving this.
Christmas is 100 days away and yet retail stores are already stocking their shelves with decorations and other holiday-themed merchandise. While people generally prefer to start their Christmas shopping early in order to spread out their budget, there are a few major factors forcing retailers to step on the gas this year, according to Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation .
" In particular, people generally hit the stores in the first few weeks of November leading into Thanksgiving. "But the national attention is not going to necessarily really be on the holidays during that time," she added. CONSUMER CONFIDENCE REACHES SIX-MONTH HIGH, BUT LABOR MARKET WORRIES RISE Adding to retailers' woes, the election is also making ads and marketing campaigns more expensive because they are competing with political campaigns, Cullen said.
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