Coca-Cola celebrates the unstoppable force of bringing families together in this year’s holiday campaign.
Holidays are indeed coming, and Coca-Cola is celebrating the moment with the launch of its new campaign “Christmas Always Finds Its Way,” which celebrates the unstoppable, magical force of Christmas in navigating all obstacles to bring people together.
“December is the peak of holiday celebrations in the Philippines, when families and loved ones come together to share stories, exchange laughter, and bond over meals and drinks,” said Cesar Gangoso, East Region frontline marketing director of Coca-Cola ASEAN and South Pacific.
In wider plans to mark the festive season, the brand’s iconic Caravans will return. For almost three decades, since they first lit up the small screen in a TV ad in the mid-1990s, Coca-Cola has built its Caravans truck asset as a powerful and tangible icon of Christmas across the globe. This year, Coca-Cola Caravans are back, and the brand will be curating a truly magical, festive experience centered around sharing meals with an ice-cold Coca-Cola drink.
Coca-Cola continues to not only refresh people with delicious drinks, but to also refresh communities. In partnership with the Ronald McDonald House of Charities Philippines, the Coca-Cola Care-A-Van Community Takeover will make a stop at Sitio Pintor, Rizal to host a Christmas party and give away meals and Coca-Cola products to 100 underserved families—bringing the spirit of Christmas to whoever needs it.” web platform that will be available on iOS, Android, Win, and Mac.
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