Ross, who founded the brand in 2019, remains co-CEO and majority owner of the hair brand.
, co-CEO and majority owner. Together with brand president Rachel Jonas Gilman, Pendarvis “will drive strategy to help further scale Pattern
“To be able to attract somebody of Christiane’s gravitas and business building caliber is precisely what Pattern Beauty needs in order to continue executing on my vision for it to become the preeminent leader in the curly, coily, and tight texturedcategory,” said Ross in a statement. “I am thrilled to welcome her to the Pattern Beauty family and look forward to her working closely with us for many years to come.” Pendarvis was previously co-president of Rihanna’s Savage X Fenty.
Pointing to how Pattern Beauty “fearlessly celebrates Black beauty in all its forms,” Pendarvis said, “Tracee, Rachel Gilman, and the entire Pattern Beauty team have built a brand with superior quality products. Their unique understanding of the specificcare needs of their customers is the reason why the brand has such high customer loyalty and engagement. I’m excited to be a part of Pattern Beauty’s continued growth and expansion.
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