.CSiriano will make his HSN debut with C. Wonder by Christian Siriano, a ready-to-wear collection.
What Siriano is pleased about is being able to design for different types of people and giving them something “Christian Siriano at a great price and such a range of sizes.” He’s also looking forward to showing and selling the clothes on air.
“I wanted people to feel that they can actually see how I work with clothes, and how I celebrate the body and the figure. I wanted it to feel very authentic. It feels a little bit more personal [being in my store],” said Siriano. Bridget Love, general merchandise manager and vice president, fashion, accessories, jewelry and beauty at HSN, said, “Women already have enough to worry about without having to add whether the outfit she’s picked out to conquer her day is going to fit. That’s why we love collaborating with Christian Siriano, because he knows exactly how to design a guilt-free luxury collection that reinvents everyday dressing for the modern woman.
Robert D’Loren, chairman and chief executive officer of Xcel Brands, noted, “Pairing the creative energy of New York award-winning designer Christian Siriano with the loved American brand C. Wonder, this new collaboration offers the consumer a compelling fashion collection that continues our commitment to livestream selling and shopping through discovery.”
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