Texas Athletic Director Chris Del Conte spoke about the importance of reviving the historic rivalry that is the Lonestar Showdown on Thursday, as both teams announced Cotton Holdings as the matchup sponsor.
A rivalry matchup that has been dormant for 13 years is finally being revived thanks to Texas' introduction into the Southeastern Conference, allowing the Longhorns to finally put the, Texas Athletics director Chris Del Conte revealed that he's been eager to see the return of the Lonestar Showdown.
Nov 24, 2011; College Station, TX, USA; Texas Longhorns defensive lineman Desmond Jackson celebrates sacking Texas A&M Aggies quarterback Ryan Tannehill during the second half at Kyle Field. Texas won 27-25. Mandatory Credit: Thomas Campbell-US Presswire / Thomas Campbell-USA TODAY Sports "College athletics are built on great rivalries. It's what separates us from everyone else," Del Conte said. "We think about the passion, the history, A&M's culture. It's what they stand for, it's who they are as an institution, it's the University of Texas and who we are as an institution playing on the field."
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