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Chloé's Pre-Fall 2026 campaign stars Apple Martin shot by David Sims, wearing floral dresses, raffia bags, gold jewelry, and one-piece bathing suits.
Summer is still a fever dream and hopeful ideal to reach towards this spring. If you weren’t in the mood to dream about European jaunts and long days spent on the beach, the latest Chloé’s Pre-Fall 2026 collection, “Chloé à la Plage,” is “an ode to a surreal summer fantasy.
It’s about that dreamlike state and the poetry of summer,” says creative director Chemena Kamali via press release.
“Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way. ” Martin’s unique beauty — spaced-out eyes, button nose, and oh-so covetable lips — takes center stage in the pictures shot by David Sims.
She could easily be an extra inposing in front of a massive seashell in an eyelet-covered matching set; her tan, piece-y eyelashes, and uncomplicated hairstyle make her feel right at home in the one-pieces and easy floral-covered tops.the French-girl way. Gold bangles and rings are the heroes of the jewelry, and for handbags, consider the circular wovenwith a slight heel and wrapped toe cover.
Martin shows off the tan style, and the campaign also features the blue version which will no doubt end up in one of ourin the form of a street-style moment. For all the casual clothing we’ve been eyeing for what will be a busy summer, Chloé is making us stop and consider a little romance. You don’t need a trip booked or a vacation house confirmed to make the romance of this campaign come to life.
Just close your eyes on the train platform and imagine the waves brushing your toes as you stomp in your jellies and let your hair blow in the wind. Shop the full collection in-store and online at
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