Chloe Cherry is experiencing firsthand the “Euphoria” beauty effect.
While Cherry has been inspired by the bold beauty in “Euphoria,” she explained her daily beauty look is primarily a no-She explained lip products have always been her preferred go-to makeup look, so naturally she wanted to work with Urban Decay on its new Vice Lip Bond Liquid Lip Color collection.
Cherry appears in the product’s campaign sporting a bright red lip stain. She explained she was drawn to the liquid lipstick collection because of its long-lasting wear and glossy sheen. “When I was very young — when I first got into makeup — I had this conversation with my mom where we were like, you can find a lipstick that stays on for a long time, but it’s so hard to find lipstick that stays glossy for a long time. Since then I never found a product that stays on and is glossy, so this is the first time that I’m actually seeing it come into fruition in a lip product.”
Aside from her role in “Euphoria,” Cherry made waves during New York and London Fashion Weeks this February, walking theand GCDS and sitting front row at Fashion East and Maryam Nassir Zadeh, among others. She explained her experience modeling and acting has also impacted her approach to beauty. “I’ve been working with people who are the best of the best,” she said. “I’ve learned a lot of different skills and I’ve really learned how different things look good on me that I wouldn’t have necessarily expected. I’ve learned what colors look good on me and just how to do makeup better and really learn to reach out of my comfort zone.”
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