On Tuesday, Chipotle celebrated a milestone: The opening of its 3,000th location
Up until recently, Chipotle would have said that this new restaurant would have put the chain right around halfway to its goal. But last week, CEO Brian Niccol announced that the company has increased its ambitions. "Over the long term, we now believe we can operate at least 7,000 Chipotle restaurants in North America, up from our prior goal of 6,000," he said during a call with analysts. As the restaurant industry tries to adjust to a new normal, big chains are making moves.
The company's so-called Chipotlanes, drive-thru windows reserved for diners who place orders ahead of time through Chipotle's mobile app, can help. Chipotle first introduced its Chipotlanes in 2018. The majority of its new locations will have the drive thrus, according to the company. In more rural areas, where customers may have to drive further to reach a Chipotle, the Chipotlane could help create a seamless pickup experience, Niccol said.
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