Chipotle Mexican Grill, Inc. is taking its fellow fast casual chain Sweetgreen to federal court over the salad franchise's new 'Chipotle Chicken Burrito Bowl.'
Chipotle said in its lawsuit thatbehind the product, as Sweetgreen claimed in a press release.
Among Chipotle's complaints are that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes"prominent use"of the famous Chipotle trademark in various marketing channels, as well as a font"near identical to Chipotle's stylized logo.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying"Chipotle who?!" to, the restaurant said,"you said it, not us," and included an emoji meant to indicate"zipped lips," the lawsuit alleges.
Laurie Schalow, Chipotle's chief corporate affairs officer, told NPR the company is"committed to protecting our valuable trademarks and intellectual property. Consistent with that, we will take appropriate actions whenever necessary to protect our rights and our brand."
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