Chip and Joanna Gaines are Selling $6 Sprigs of Fake Eucalyptus at Target

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Chip and Joanna Gaines are Selling $6 Sprigs of Fake Eucalyptus at Target
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I was in Target yesterday on an urgent mission to buy some toy blocks to entertain my sick toddler. Nothing could get in my way. NOTHING. Except, it turned out, the new collection from Chip and Joanna Gaines’ Hearth & Hand for Target. It wasn’t the pom-pom pastel pillows or hairpin-legged everything or even the wooden sign reading, “BRUSH YOUR TEETH” that stopped me in my tracks. No, it was the most outrageous display of faux greenery that I have ever seen in my life. There were single branches of faux eucalyptus available for $5.99 a pop. On a tabletop display: a bud vase, filled with make-believe water, and two tiny faux stems of thistle, for $7.99.

One aisle bore a selection of fake plant cuttings and wreaths. There was also a fake potted fig, rubber tree, and pilea peperomioides . But it was the bud vase and eucalyptus branch—theAs a lover, and sometimes accidental killer, of plants, I appreciate that real, live ones can be time-intensive, hard to please, and cost prohibitive.

. There is creating equal access to passing home design trends, and then there is cashing in by selling people a needlessly lesser version of the real thing. A public service announcement: Eucalyptus can be bought as a fresh sprig or bouquet and dried. It then keeps for. Same with thistle. These may be fashionable pieces of plant life, but they are neither time-intensive, hard to please, nor particularly cost prohibitive.

I felt passionately enough about this that I called a florist in Waco, Texas, where the Gaines’ are based, for a price quote. They sell bunches of four stems of eucalyptus for $14, which is roughly $2.90 per stem. That is $1.09 less than Hearth & Hand’s cheapest sprig, $3.09 less than the most expensive one, and it is real.

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