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Temu reached 20.2 million monthly users in the first quarter of 2024, according to Sensor Tower, an increase of 134 percent, year-over-year.American users also won’t get search results for Xi Jinping, Uyghur, CCP, Palestine and Israel, among many other terms. Experts told Forbes this restrictive approach is more extreme than other Chinese e-commerce companies.
Temu also does not return searches for “Israel,” “Palestine,” “Palestinian” and “Hamas.” But it does return results for “Nazi” and “Hitler,” which yields numerous German-language and Germany-themed products, such as“If the Chinese Communist Party can control our apps, it can control Americans’ perceptions and freedom of speech.”
Temu’s decision to allow Trump-related products while censoring search results “suggests a deliberate choice to dissociate the products from politically charged discussions,”by email. In other words, it may be a way to satisfy the authorities back in Beijing. Temu is a shopping app, not a content app, but regulators are particularly sensitive to how the Chinese government could be censoring or shaping what Americans see online.
Temu’s censorship of American political search terms suggests how it plans to export its home country’s values as it continues to grow. “This selective filtering highlights the complexities international companies face when balancing local expectations with operational and cultural practices from their home countries,” Qiang said.
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