Chinese regulators will exercise greater control over the algorithms used by Chinese technology firms to personalize and recommend content, the latest move in a regulation spree across the internet sector.
China's internet watchdog, the Cyberspace Administration of China, on Friday released a draft proposal of “algorithm recommendation management regulations” aimed at managing how technology companies use algorithms when providing services to consumers.
Under the draft regulations, companies must disclose the basic principles, purpose and operation mechanism of its algorithm recommendation services, and must include convenient options for users to turn off the recommendation service. Companies who use algorithms in ways that could influence public opinion must also submit their algorithms for approval, or risk having their service terminated and a fine of up to 30,000 yuan .
Bytedance uses recommendation algorithms to push videos to users, while Alibaba's algorithms tailor product recommendations to each user on its e-commerce platform Taobao based on their browsing and purchasing history.
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