Chinese movie “Double World” will forgo a theatrical premiere in favor of a simultaneous online debut on Netflix and China’s streaming service iQiyi, the film’s producers an…
The news comes as China’s cinemas have yet to offer a timeline for reopening despite nearly six months of closures.
Made on a budget of around $43 million and comprised of 80% special effects, “Double World” will be the fifth most expensive new movie to ever premiere on iQiyi’s premium video on demand service, which launched in January asShifting to an online release “will provide some relief to the struggling production company in the nick of time, and it will also help lead to innovations and changes within the industry,” “Double World” producers said in a statement, according to the state-run news portal...
Xu Zheng’s “Lost in Russia” was the first to jump the theatrical ship in January, with Bytedance nabbing rights for $91 million . The Donnie Yen-starring martial arts comedy “Enter the Fat Dragon,” sports drama “Knockout,” female-helmed arthouse title “Spring Tide,” and Noah Baumbach’s Oscar-winner “Marriage Story” have all gone straight-to-streaming via iQiyi’s PVOD platform since.
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