SHANGHAI (BLOOMBERG) - With consumers staying at home for months and social gatherings banned, the global cosmetics industry has been dealt a major blow by the coronavirus pandemic.. Read more at straitstimes.com.
SHANGHAI - With consumers staying at home for months and social gatherings banned, the global cosmetics industry has been dealt a major blow by the coronavirus pandemic.
The bull runs come as the local brands' cheaper products and online-focused sales and marketing platforms seemingly suit a Covid-19 reality in which consumers have less purchasing power and avoid going to public places to shop. INVESTOR DARLING The local Chinese brands have displayed a greater mastery of platforms popular with younger consumers, like live-streaming e-commerce, in which influencers demonstrate and tout items in a broadcast to fans who can purchase them in real time.
"I bought Proya's Elastic Brightening Youth Essence the day I learned of Kun's endorsement," said Ian Sun, a 21-year-old university student and fan of the singer."Then I ordered the second one the next day when Proya launched a special package through Tmall that came with a souvenir of him." The package included a thermos cup, a necklace and a mirror with the singer's image.
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