Chinese consumer boycott of American goods is new reality in trade war

The attitude of American consumers toward Chinese companies is also deteriorating.

Published 9:15 AM EDT Jun 28, 2019As the two countries continue to negotiate a potential truce on tariffs, a new survey finds that 56% of Chinese consumers have boycotted an American product"to show support for China."

The U.S. and China have implemented multiple rounds of increased tariffs on each other's goods since President Donald Trump took office and threatened to take action against China.

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