Xreal is looking to compete compete against the Apple Vision Pro that will launch next year, alongside new hardware from Facebook-parent Meta.
Xreal launched the Xreal Air 2 and Xreal Air 2 Pro, which start at $399 and $449 respectively, and go on sale in November in the U.S., U.K. and in select markets in Europe.
Xreal Air 2 in action. Xreal's augmented reality glasses is compatible with gaming consoles and can allow users to play games on a large virtual screenChinese augmented reality firm Xreal on Tuesday launched its next-generation glasses, as interest continues to rise in the technology that many tech giants like
AR refers to technology where digital experiences are imposed over the real world. Xreal glasses allow users to have large-screen experiences of apps, such as streaming services or gaming. Xreal's AR glasses can connect to smartphones, game consoles and other devices, allowing a user to open an app and see what they're viewing on a virtual screen up to 330-inches.
The market is seen rebounding in 2024 and growing 46.8% year-on-year, IDC said, likely thanks to the expected introduction of new hardware.Discussing competition in the market, Xreal suggested Apple is marketing the Vision Pro to existing users of Apple products and trying to bring the Apple services from the iPhone or Mac to mixed reality — another term that refers to the combination of virtual and augmented reality.
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