A trendy barbershop in Manhattan's Chinatown, 12 Pell, embodies the rise of Asian American entrepreneurs and creators who are carving out their own spaces and making their voices heard.
Karho Leung, 33, one of the founders of 12 Pell, a local barbershop, stands for his portrait on Pell Street in Manhattan's Chinatown neighborhood, Thursday, Jan. 25, 2024, in New York. Anchored in the Chinatown community and equally at home elsewhere in the city, Leung says he's'building the world that I want to live in… not asking for permission.' (AP Photo/John Minchillo) Client after client, they come through the tiny barbershop on a narrow side street in Manhattan’s Chinatown.
They come for the cuts, sure. But really, they’re coming for the cool. From New York City, from the metro area, from many states away, they’re coming for what they see on 12 Pell’s lively social media accounts, where the young, predominantly Asian American barbers offer advice to teens and men of all ages and ethnicities with humor, quips, confidence and ease — and not a hint of hesitation. Karho Leung, 34, embodies that. A son of Chinatown and one of the founders of 12 Pell, he wanted to start a business that reflected him – his creativity, his longstanding interest in fashion and style, his desire for “building the world that I want to live in … not asking for permission.” About as American an idea as it gets, right? The hunger to make your own path, to find your own way, make your voice heard? In some ways, Leung is a case study for the latest incarnation of this. A look at social media and pop culture shows plenty of other Asian Americans of his and younger generations doing the same — in business, in politics, in content creation, in entertainment, in life.This hasn’t always been the reality for many Americans Any look at the country’s past shows that such an American reality hasn’t always belonged to everyone, including previous generations of Asian Americans. That American notion of having the freedom to stake out your own space? Oftentimes, that has meant less space for other
ASIAN AMERICAN ENTREPRENEURSHIP SOCIAL MEDIA CHINATOWN NEW YORK CITY
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